MATERNITY MEMBER JOURNEY

Presentation Design
2026

Showcasing to large employers how beneficial it is to use Guardian’s Maternity Leave package which successfully sets employees up to care for their child and return to work as prepared and stress-free as possible. 

Strategic Thinking •   Information Design   •   Graphic Design •   Animation Design •   Presentation Design
Guardian Life Insurance

Challenge:

Large employers often view maternity benefits as transactional leave administration. The objective was to reposition Guardian as a partner throughout the entire maternity journey, from family planning through return to work.

Audience:

  • CHROs

  • Benefits leaders

  • HR decision-makers

  • C-suite stakeholders

  • Art direction

  • Motion design

  • Visual storytelling

  • Narrative structure and strategy

My role:

  • Copywriting

  • Story development

  • Narrative structure

  • Presentation content strategy

Partner role:

Strategic
core:

The narrative of the presentation revolved around the “mobile” style animation of four stages of Guardian’s Maternity benefits package.

Narrative flow:

Four phases overview:

  • “Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”

    -- Former Customer

  • “We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”

    -- Valued Client

  • “Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”

    -- Procurement Lead